About Preloved Guru
Our Principles

We’re a group of conscientious thinkers who are attacking  fashion waste by enabling 2nd hand retailers and reCommerce platforms.  

We are eager to make a difference and help prevent usable clothing and accessories from ending up in landfills and incinerators.  Secondhand shopping and thrifting can be a time consuming and frustrating experience for both retailers and consumers.    You are looking for that special item that fits your mind and body.  In an environment where one offs are the norm how do you find that needle in a haystack?

Preloved Guru has developed solutions that use AI to match the wants of a consumer with the inventory of a retailer.  We work with everyone from small local consignment shops to large multi-chain international retailers to find a new home for preloved items.  We accelerate the buying experience preventing items from moving further down the path towards the landfill.    

Our people

Founders

Cecilia Hermawan
CEO & Co-Founder
Cecilia ran her own vintage store in Boston after 15+ years in retail and working at various tech startups. Preloved Guru was born from her firsthand experience with the inefficiencies of secondhand retail.
Todd Wildman
CTO & Co-Founder
Todd brings 25+ years of experience leading software engineering teams in data and marketing tech. As a lifelong tinkerer Todd loves to fix things that would otherwise be destined for the trash.
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